Digital freight platforms have rapidly gained traction in recent years, promising faster bookings, instant quotes, and greater visibility over cargo movements.
Once seen as a threat to traditional freight forwarders, these marketplaces are increasingly being viewed as a tool — particularly for small and medium-sized operators looking to expand their reach and compete with larger players. In 2025, the challenge is no longer whether to engage with digital freight platforms, but how to use them effectively to deliver value to customers.
Understanding the Digital Freight Model:
At their core, digital freight marketplaces connect shippers with carriers through an online interface, automating the process of finding, booking, and tracking capacity. Shippers benefit from faster turnaround on quotes, while carriers can fill unused space more efficiently. For smaller forwarders, these platforms offer access to a broader carrier network without the need for extensive in-house systems or long-standing contracts.
Opportunities for Smaller Operators:
One of the main advantages of digital marketplaces for smaller forwarders is the ability to compete on speed and transparency. Real-time pricing allows them to respond to customer requests quickly, while integrated tracking tools improve communication throughout the shipment process. Many platforms also offer API integrations, enabling forwarders to connect their own systems directly to marketplace data feeds, streamlining operations and reducing manual work.
Challenges and Considerations:
While digital marketplaces open new doors, they also introduce fresh considerations. Competition is often intense, with multiple forwarders vying for the same shipment opportunities. Profit margins can be slim, particularly if rates are set dynamically by the platform. There’s also the question of customer loyalty — shippers who book through a marketplace may be less committed to a long-term relationship with a single forwarder.
Blending Digital Efficiency with Personal Service:
The most successful smaller forwarders are finding ways to combine the speed and efficiency of digital platforms with the personalised service that differentiates them from larger competitors. This might mean using the marketplace to secure initial business, then building direct relationships with customers over time. It could also involve offering value-added services — such as customs clearance, warehousing, or specialised cargo handling — that go beyond the platform’s core offering.
Looking Ahead:
As digital freight platforms mature, their role in the industry will continue to expand. For small forwarders, the key is to treat these tools not as replacements, but as enablers — a way to extend their network, enhance customer service, and compete effectively in an increasingly fast-paced logistics market. Those who adapt early will be best placed to take advantage of the efficiencies and opportunities these platforms bring.
At Oceanside Logistics, we are committed to leveraging the latest digital freight solutions to provide seamless, efficient, and cost-effective logistics services. As the industry continues to evolve, we remain at the forefront of innovation, helping businesses navigate the future of global trade.If you would like to discuss this further please contact us to arrange a consultation with one of our experts.
